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Co-founder of Catherby. Building an agentic operating system for a farm's back office.
I'm from Rosario, Argentina. I've been obsessed with solving problems since I was a kid. Math olympiads, not because anyone pushed me, but because I loved the challenge. The solution is never the hard part. The approach is everything.
At 21 I dropped out of university to start a cryptocurrency mining company. It worked. We scaled fast, and that itch to build never went away. So I taught myself to code because I refused to keep delegating the most important part of building a company.
Today I'm building Catherby with Franco Quattroqui. We started after meeting a farmer through our software work. His paperwork was getting in the way of the part of farming he enjoyed, and the software he'd tried didn't fit how he worked. We thought agents could take care of that work using the documents and messages he already had.
Work
Catherby
Current focusAn agentic operating system for a farm's back office
Franco and I weren't planning another startup. We were building software for clients when we met a farmer who wanted more time in the field and less time in the office. His records were spread across spreadsheets, paper and WhatsApp. We thought agents could work with the documents he already had, without giving him another system to learn. That became Catherby. Farmers send invoices, photos and voice notes; the agents record purchases, track costs and stock, check grain settlements and prepare what needs to go out for the owner's approval. I build the web app, backend and agents. We're starting with crop farms in Argentina.
2026–presentAI AgentsAgricultureTypeScriptSupabase
Verelyn
LiveJournalist agents that write your morning briefing
The newsletters you pay for are good, and they were written for thousands of people at once, which is why most of them sit unopened. Verelyn is a newsroom built around one reader. Its journalist agents read your sources every morning, fold four reports of the same thing into a single event with its sources attached, weigh each one against what you actually have riding on this week, and send one briefing at 07:00. Every item is signed by the agent who wrote it and carries its sources, including where they disagree. Most events get dropped and the reason is recorded, so a miss can be answered for. Hayes covers the first beat, startups and AI. I built it in August 2026 and brought on paying readers.
2026–presentAI AgentsNewsroomSaaS
one briefing, every morning
Privé
LiveTelegram-native storefront for creators
Creators sell digital content, video calls and VIP group access without leaving Telegram. They get paid through Mercado Pago, crypto or bank transfer, and the money lands in their account, never mine. Privé charges 0% on every plan and every method, and makes its money on the Premium subscription instead of a cut of each sale. Bot, mini app, payment rails and the fee engine are all mine. I stopped actively developing it in September 2026, but it continues to bring in new paying subscribers.
2026–presentTelegramPaymentsSaaS
on every plan and every method
How I got here
How I think
Problems are common in everyone's life, but not everyone knows how to solve them. For me the problem itself is just a thing that needs solving. The real challenge is the approach.
When I approach a problem I divide and conquer. First I try to understand all the possibilities — all the doors that could open, the things I don't know yet that might turn out right or wrong, that could bring bigger problems or reveal a solution. I examine as many paths as I can before I start moving. Then I go for the most effective way through.
This is why I started playing chess. I always knew how to play, but I've come to believe it's a majestic game. With 16 pieces and 64 squares there are more possible positions than grains of sand on Earth. That combination of simplicity and infinite complexity is what draws me in. Pattern recognition, calculated risk, knowing when to trade material for position. It maps directly to building products. I'm still a beginner — still blundering queens and hanging pieces — but the board never lies, and every loss is a lesson.
What I build with
I'm self-taught. I learned to code because I refused to keep delegating the most important part of a startup. Today I build with:
React
TypeScript
Tailwind
Next.js
Expo
Supabase
Postgres
Fastify
Drizzle
Gemini
ElevenLabs
Vercel
Resend
Stripe
Telegram
React Query
PostHog
Sentry- Mobile
- Expo and React Native, iOS-focused, shipping to the App Store with OTA updates via EAS
- Frontend
- React, TypeScript, Tailwind, Next.js for web
- Backend
- Next.js on Vercel and Supabase (Postgres, Auth, Storage) for Catherby; Supabase also supported Flare and Verelyn. Fastify with grammY and Drizzle on Postgres for Privé
- AI
- eve and the Vercel AI SDK for Catherby, with Claude through AI Gateway and GPT-4o Transcribe for voice notes. Gemini for Flare, ElevenLabs for voice, and AI Gateway for Verelyn
- Ingestion and delivery
- Meta's WhatsApp Cloud API and Resend for Catherby, Stripe for billing. Firecrawl reads the web for Verelyn, and Resend delivers its morning briefing
- Design
- Custom design systems with design tokens, Skia shaders for the Aura Orb, component libraries
- State
- Zustand for client state, React Query for server state
- Observability
- Mixpanel and Sentry for Catherby; PostHog for analytics and session replay in earlier products
Beyond code
Photo with Messi
I'm from Rosario, same city where Messi is from. Back in 2005 or 2006, he came to show a few tricks at Casa Amarilla, where I was training football. Of course, back then he was just "La Pulga," a young kid who had just started playing for Barcelona.
Chess
Just getting started on my chess journey. Still blundering queens and hanging pieces, but every loss is a lesson. The beauty of chess is that the board never lies. It rewards patience, pattern recognition, and thinking two moves ahead. I'm hooked.
Reading
I read a lot. Strategy, psychology, history, fiction. Anything that changes how I think about the world. A few favorites:
- Zero to One — Peter Thiel
- The Art of War — Sun Tzu
- 1984 — George Orwell